DAZN Threatens German Football League (Bundesliga) With Total Withdrawal

Media Giant Citing Financial Losses, Unrealistic Demands

The streaming service DAZN has threatened to pull out of its Bundesliga broadcasting deal altogether, citing financial losses and unrealistic demands from the German football league.

In a statement, DAZN said that it has been losing "significant amounts of money" on its Bundesliga rights, and that the league is now demanding a "significant increase" in the price of the rights.

DAZN said that it is "not prepared to pay an inflated price for the Bundesliga rights" and that it is "prepared to walk away from the deal" if the league does not agree to more reasonable terms.

Bundesliga Reacts Angrily, Accuses DAZN of "Blackmail"

The Bundesliga has reacted angrily to DAZN's threat, accusing the streaming service of "blackmail".

League Chief Executive: "We Will Not Be Blackmailed"

Bundesliga chief executive Christian Seifert said that the league "will not be blackmailed" by DAZN and that the league is "confident" that it will find another broadcaster if DAZN pulls out.

Seifert said that the league is "disappointed" by DAZN's threat and that the league is "still open to negotiations".

However, Seifert said that the league will not agree to any "unrealistic" demands from DAZN.

DAZN'S Financial Losses

DAZN has been losing money on its Bundesliga rights since it acquired them in 2016.

The company has invested heavily in the rights, but it has not been able to attract enough subscribers to cover its costs.

DAZN has also been hit by the rising cost of live sports rights.

Bundesliga's Unrealistic Demands

The Bundesliga is demanding a significant increase in the price of its rights from DAZN.

The league is arguing that its rights are worth more now that DAZN has a larger subscriber base.

However, DAZN is arguing that the Bundesliga's demands are unrealistic and that it is not prepared to pay an inflated price for the rights.

What's Next?

It is unclear what will happen next between DAZN and the Bundesliga.

The two sides are still negotiating, but it is possible that DAZN will pull out of its deal if the league does not agree to more reasonable terms.

If DAZN does pull out, the Bundesliga will have to find another broadcaster to show its matches.